Avinash Choudhary

Avinash Choudhary

I am a professional blogger and content writer at The custom co

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Boost your Business with Custom FaceMask

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2020 has turned face masks into an essential item. Healthcare organizations like the CDC and the IMA recommend the use of face masks, and it is unthinkable to go outside without one. Most Indian states have declared masks to be compulsory or at least make it a point to include their usage in their COVID prevention campaign. We know that the usage of face masks was scarce before however today they have become one of the most widely used preventive measures against COVID- 19. Given the popularity that facemasks have today, the smartest thing that any brand can do is seize the opportunity and make the best out of it by adapting masks into your branding game.  If you are curious about how you can use facemasks to the advantage of your firm, keep reading. 

You’ll find the different types of masks that are available, how you can use them for branding, why this is such a good idea and how to make custom facemasks work for your firm by working closely with Champu.

Why Opt for Fabric masks 

Why should we use fabric face masks for branding? Multiple types of facemasks are in use today, each serving a different purpose. Masks can be differentiated based on the material and their use. While there can be plenty of classifications, for this discussion, let’s stick to the three major ones. 

 

  • The respirators These are the most high-end of masks and masks such as the N95 fall into this category. Respirator masks can be used by those who are in constant contact with infected people or work in high-risk jobs. The material used to make the N95 masks is electrostatic non-woven polypropene which offers filtration against micro-particles. However, prolonged use of N95 masks can be extremely uncomfortable. 

 

  • Surgical Masks – These are the facemasks that are most commonly available in hospitals. They allow a basic level of filtration against all undesirable particles and polypropylene material is used to make them.

 

  • Fabric Masks-Fabric masks are usually cotton, nylon, or other natural fibers. They have become the most commonly available since the start of this pandemic. Using fabric masks is very comfortable and the filtration that they provide is adequate for day-to-day use by people who aren’t in constant contact with anyone infected. 

  Out of fabric face masks, it is the cotton facemask that is the most comfortable due to its breathability. It allows the passage of air through the tiny gaps in the weave, and at the same time offers sufficient protection. 

 

Given this information, which facemask is perfect for branding? The cotton fabric facemask is the most suitable. Here’s why– 

  • The cotton mask is widely available, and most people prefer this mask to any other due to how breathable and comfortable it is. It offers the best balance between protection and breathability
  • Cotton masks are easy to make and are the most cost-efficient option available.  
  • Cotton masks allow printing branding on them with ease, which makes it a perfect marketing tool. 
  • It ensures long term use as it is washable and reusable. 

 

*Cotton masks can be changed to the material or mix offered by Champu and other specifications are to be added. 

 

Why use Face Masks for Branding? 

What is a perfect branding tool? And how do you get people to notice your brand? Using custom facemasks as a branding tool could be an answer to all of your concerns. Facemasks provide a lot of advantages over traditional marketing tools and, once you recognize this, we are sure that you will be ready to plunge yourself into the world of marketing with facemasks. Here’s why you should be using facemasks for branding- 

 

  • High Visibility Brand visibility is a quantitative representation of how many people see your brand. When the marketing tool you use ensures visibility, this means that it allows people to notice your brand with ease. Can there be a marketing tool that offers more visibility than the one that goes right across your face? Facemasks are hard to not notice, and that is what makes them have a high level of visibility. 

 

  • Improved Brand Awareness – When a brand is visible, and people start noticing it, the awareness about your brand goes sky-rocketing. Brand awareness is the result of good marketing, so why avoid using facemasks that can help you with just this? 

 

  • Market Penetration Market penetration is how well your brand and your products are recognized in the market. Once you make sure that your facemasks are used by all the right people, this will ensure that your brand will enjoy increased popularity within the market that your business belongs to. Facemasks being so widely used in the current circumstances will help you achieve that perfect market penetration. 

 

  • Across all Demographics– Traditional marketing tools focus on specific demographics, and you have to be using a couple of tools simultaneously to reach everyone. Now, imagine the effect you could have with a beautifully designed facemask? A large number of people will be willing to put those facemasks on and you, in turn, will cover a large portion of your target demographic. Since everyone wears facemasks, the reach that you can have will be astounding! 

 

  • Long Term Usage– Fabric masks are washable, and thus people will use them over and over again. So once someone gets, their hands on your mask, upon liking it, they will put it to use on a long-term basis. Once you make your first investment for creating branded facemasks, the usage of these will go on for a long time, ensuring that your marketing has longevity and adds value to your business. 

 

  • Value for Money– Other traditional marketing tools such as the television, newspaper, digital marketing, and so on, may cost you a fortune. However, facemasks are a lot cheaper in comparison but offer you a lot more value with their visibility, ability to increase brand awareness, reach across demographics, and longevity. Thus facemasks despite the low cost will add a lot to your marketing strategies. 
  • Spread a Message while promoting your Business– When brands start using masks for their branding, this increases people’s affinity towards using masks. Branding a facemask not just helps boost your business but de-stigmatizes the use of facemasks. When a brand tries to spread a message, it brings in positive attention, and remember, attention is branding’s best friend! 

 

Customization Ideas

Here are a few ideas that you can use when creating a design. 

  1. Your Logo– To have your logo printed on facemasks is the most direct form of branding that you can go for. Having your logo on facemasks will let people recognize your business like never before! 
  2. Tagline– Using your tagline to brand your business will help people associate it with your brand. Having a witty and well-thought-out tagline is a marketing boon, and you can make the most out of it by putting it on a facemask. 
  3. Other types of branding– Illustrations, small art pieces, a few phrases, a little comic, etc., that you associate with your brand can also be placed on a facemask to promote your business. 
  4. The basic patterns– If you wish to brand your business discreetly, without it being just a large logo, you can pay attention to picking fabric with beautiful patterns and add a little logo at the side. This would be just as efficient and may even encourage people to wear your mask. 
  5. A combination– Further, to be more creative with your branding, you can use all of the above ideas and create a mask that is unique to your business. 

Must Read: EIGHTEEN BEST HEALTH BENEFITS OF AMLA

How to Make This Branding Work? 

Making any marketing tool work requires a good plan to be at action. Using facemasks for branding is just like any other marketing tool when it comes to the planning part. Here are a few steps that you can follow to ensure that marketing with custom facemasks works for you. 

  1. Ask Employees to Wear your Facemasks– The first step to boosting any business starts from internal marketing. Asking your employees to wear your face masks will make sure that your business receives a lot of attention. This works out because as your employees commute to work or interact with your clients wearing these custom masks. Thus people are bound to notice your branding and in return your business. 
  2. Give out Free Masks– The best way to get more people to wear your facemasks is by giving out a few for free. You may either create a face mask awareness campaign to get your custom masks out there or give out free face masks as a complimentary goodie with your other products.
  3. Talk to your clients– If you don’t know the kind of designs your clients will wear, the easiest thing to do is ask them. When you do this, you will be able to create beautiful face mask designs that will appeal to a large number of people. As a result, more people will want to get their hands on your masks. 
  4. Create Compelling Designs– Just putting your logo on a mask isn’t enough, and you must make sure that people actually wear these face masks. Custom face masks must be compelling and beautiful with the right amount of sophistication and trendiness. Create more than one design that your clients can go ahead and choose from. It is this that will ensure the popularity of your masks. 
  5. Don’t forget Brand Integration– When you start focusing on unique custom face mask designs, it is easy to lose sight of what your brand stands for. Any branding must integrate into the business easily. So, create a face mask that is not just beautiful, but also the best representation of your business.

So what are you waiting for? Let’s get started on creating the best branding for your business on a custom facemask!  Our designers at Champu would be happy to work with you closely at each and every step of creating the most perfect custom facemask. Contact  Champu{dot}in now to get your quote. With Champu.in, you will get your hands on some of the best quality and well-designed masks of all time!

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