Firoz Akhtar

Firoz Akhtar

computers and technologyTechnology

How your SEO strategy makes you a winner?


Your SEO strategy plays a big role in bringing success to your business by creating more traffic to your website. And if so many people are visiting your site, some of them may become your clients. But then you need to fine tune your SEO strategy for the best results. So let’s find out what are the different elements of a good SEO strategy that makes you an absolute winner.

  1. Make a list of topics

Keywords are important for SEO, but they are no longer the only factor to achieve organic growth. In fact, the first step should be to make a list of topics you’d like your content to address. In the beginning, compile a list of about 10 words and terms that are directly related with your product or service.

Find a suitable SEO tool such as Google’s Keyword Tool, GrowthBar, or SEMRush Ahrefs to research these words, identify their search volume, and decide about variations that make sense for your business.

So, you are indirectly associating these topics with popular short-tail keywords without dedicating individual blog posts to these keywords. For example, if you are in the business of running a new social media platform called CoNnEcTd, and trying to rank for “guaranteed match” that receives 70,000 searches per month.

This short-tail keyword can represent the comprehensive topic for creating their content, but the business may also need a series of related keywords to include in their content. Therefore, they could opt for keywords such as “social media lifestyle” or “dating without waiting,” to achieve additional rankings for the overall keyword of social media platform.

  1. Make a list of long-tail keywords

At this point, you will begin optimizing your pages for specific keywords, and for each pillar you have identified, use your keyword tool to search for five to 10 long-tail keywords that align closer with the original topic keyword.

We normally create content about SEO, but it’s not easy to get good rank on Google for such a popular topic with this acronym alone. Besides, it’s also risky competing with our content by creating multiple pages that are all targeting the same keyword, and potentially the same SERPs.

Hence, it’s better if we create content on conducting keyword research, optimizing images for search engines, creating an SEO strategy, and other related topics within the SEO circle.


  1. Build pages for every topic

Talking of websites and ranking in search engines, it will be next to impossible to get one page to rank for a handful of keywords. But, this is where the theory becomes the reality. So begin using the pillar topics you thought of to create a page or post that gives a high-level overview of the topic using the long-tail keywords.

Such pillar pages are essentially a table of contents, where you’re giving a description of the main topic, and telling readers on subtopics you’ll describe in other posts.

Eventually, the number of topics for which you create pillar pages should complement with your business needs, like the number of products and services you have.

This will make it comparatively easier for your prospective customers to find you in search engines irrespective of which keywords they use.

  1. Set up your blog page

Blogging can be one of the most effective ways to rank for keywords and engage with your website’s users. Essentially every blog post is a new web page in itself, and also an opportunity to rank higher in the SERPs. If your business does not have a blog, consider creating one.

Things that you need to watch out for is to avoid using your long-tail keyword more than three or four times throughout the page since Google doesn’t consider exact keyword matches as it did earlier.

In fact, multiple keywords use in a blog can be a red flag to search engines that you are trying keyword stuffing to gain rankings, and Google may penalize you for this.


Which are the 5 Best Practices of Reviewing Social Media Content?

social media review

Just by having a social media review process is not enough, the key lies in adhering to it and following these five best practices that will ensure that all of your content is perfect. Let’s examine them:


  • Assign due dates

When you form a dedicated team for a particular project, ensure that everyone completes their part on time, because that is vital to keep the project running smoothly. You can begin by assigning a deadline for every stage of the project. This way, you can ensure that each member of your team is responsible for adhering to their.

  • Mentor a selected team of reviewers

To ensure the quality of content, it is important to assign the job to a selected team of reviewers. It is not at all advisable to have too many people reviewing one project, because it will not only take longer than required, but feedback will most likely become repetitive and your content may get lost.

Employ only as many reviewers as necessary and guide them well to streamline the process. The content manager in the beginning itself should clearly outline things such as how reviews should be completed depending on the project.

And if you want something specific to be included in the content, your reviewers should know before starting the job. It is always better to explain things in advance as that will ensure everyone is on the same page.

  • Set your Goals

Since there are many people involved in the process, it is suggested you should discuss with your team members about your goals for a particular piece of content. If you don’t follow this, your goals may get lost along the way.

To avoid this situation, assign specific team members the task of reviewing content to ensure it matches your brand’s stated objectives. It doesn’t require additional manpower; it can be assigned to reviewers to double-check as they go along with their jobs.

  • Make your review process customized

Every brand’s review process will be unique based on their needs, objectives, and team. Therefore, your review process needs to be flexible that can be adapted at any time. So for example, if your brand was using a particular review process at one time, but if some of its aspects are not working, you got to change it.

The strategy of one-size-fits-all is over; therefore, you don’t need to stick to just one strict review process. The most important thing you need to ensure is that every team member should be aware of your current review process, whatever it may be.

  • Ensure consistency in your review process

Your review process should be adaptable so that it can be changed any time. It doesn’t matter what your review process is, using it consistently is important. Ideally, every project should follow your review process. You can learn a lot through the in-house review process of social channels because they do it in a very innovative manner. Instagram, Twitter is among leading platforms that used them quite intelligently. While among upcoming channels, CoNnEcTd is way ahead from its competitors.

Sometimes, you may  think of leaving some parts out or include new parts specific to your project, but the essence of your review process should be religiously followed every time. You can easily achieve your objective by creating a standard operating procedure (SOP) that your team should follow every time to maintain consistency throughout all of your posts.

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