Marcus Brown

Marcus Brown

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6 Items of Jewelry Every Woman Should Own

Jewelry Every Woman Should Own

When it comes to clothes we all love a good trend or two but jewelry is another case. Sure, the joy of a good statement earring or a trendy choker is not to be messed with but will it match the elegance of pearls or the luxury of diamonds? We don’t think so!

Here are our Top 6 Jewelry Must Haves for Women of All Ages!


Now, I am not talking about one of the gold chains Leonardo Dicaprio rocked in Romeo & Juliet or those chunky 50 Cent chains with a dollar sign, I am thinking a little bit more understated and very timeless. Sorry, rose gold chains don’t count.

You can pick the length depending on your personal preference but we especially love a longer chain. You can wrap it around your neck to create a choker, layer it or even tie in a knot. The options are endless and that way, when trends change, so can your necklace.


Not just the dream of every teenager growing up in the 90s but also a staple for women all around the world. The dainty tennis bracelet will grow with you and makes for the ideal gift for your loved ones or well, for your self. You can splurge and go for a diamond version or save your pennies and go faux.



Like I mentioned above, Pearls are timeless and above all a testament to elegance. Treat yourself and get a pair of classic pearl earrings or studs to always have versatile earrings to throw on with any outfit from your faux fur vest to that power pantsuit.

We recommend going the extra mile and getting a pair of real pearls since cheap versions are never the same.


Everyone talks about having a little black dress but you know what everyone needs is a BSR, Big Statement Ring, to wear with that LBD!

You can go classic or edgy or trendy or everything else in between but getting yourself a statement ring is a must have. It makes getting ready for those awkward work dinners so much easier and since it is never considered ” too much” you are always protected from the ” what was she thinking” looks!


Clear up your schedule because you are going to have to go on a hunt for the perfect set of rings that delicately stack together to create a unique jewelry piece. You can go DIY and create your own set or buy a premade one.

If wearing 6 rings on the same finger isn’t really your thing- which to be honest, is a hard idea to wrap one’s heads around, you can just wear a ring on each finger. The impact will be diluted but this variation is trendy and very wearable.


We love a budget friendly buy but some pieces need to be justified with the price tag and this one has to be it. A well made watch truly deserves its own article but to summarize it all, you need to find the watch made for you.

Add your own personality with this piece.

Do you love color? Go for a watch face with a bold accent,

A fan of leather? Go for a leather strap.

Don’t follow the trends of chunky watches if that doesn’t call to you, pick what is best for you and instantly create a style statement that will last you a lifetime with semi precious gemstones jewelry.


Things Search Engine Marketing Specialists Say and What They Mean!

Things Search Engine Marketing Specialists Say and What They Mean!

For many of us, the ins and outs of search engine marketing is frightening and elusive. This is why we turn to bonafide Internet Marketers to build our online presence, increase traffic to our sites, and ultimately convert this traffic to sales.

Like any other industry, Internet marketing has a vernacular of its own. Some meanings can be gleaned from context clues, while others leave us scratching our heads and feeling not more than a little out of the loop.


Below are several phrases and terms that you may hear in any given conversation with your specialists and what they mean:

Algorithms are formulas used to determine. Web sites’ rankings returned within search queries, based on criteria such as the number of incoming links, keywords, quality of the site, page titles, meta descriptions, and more. The specific calculation recipes are firmly watched by the web crawlers to keep the rankings reasonable.

Conversions –

A Conversion is arrived at when a definitive objective is finished, for example, email join, pamphlet join, or a finished deal. This is how we measure your online goals to show growth and success. Counting leads and site visits are great- but it’s more important to know how many of those actions resulted in the potential customer going through the process and finally placing an order or booking a reservation or calling the toll-free number for more information.

As a bonus, below is some more on conversions:

Conversion Rates –

The percentage of visitors to a website who take positive action is considered a conversion. Conversion incorporates creating a buy, finishing a solicitation for more data, and so forth, depending on the type of site. For example, if 100 individuals visit a site and three individuals make a buy, the transformation rate is 3%.
Conversion tracking is the act of tracking user actions to analyze behavior and adjust SEO and design efforts accordingly.

Don’t Get Stuck in Traffic:

There is a wide range of approaches to direct people to your site. Most specialists will tell you that Natural or “organic” Traffic is the strongest, but here are all the ways to traffic your site.

Search Engine Traffic is the number of visitors who clicked an organic search result (non-PPC), which led to your site.

Natural or “Organic” Results are from a computer ranking (algorithm- remember that from earlier) with no paid placements or inclusions.

Direct traffic is the number of visitors who directly accessed your site and can result from bookmarks, browser home page, or manually typing in your domain URL. As such, these guests didn’t click on a search engine result, PPC promotion, or connection to get to your site.

PPC Traffic –

It comes from the number of visitors who clicked on a paid ad that led to your site.

Link Traffic includes the number of visitors on another site before clicking a link leading to your site.

No matter how the traffic is coming to your site, you need to make sure that your Internet marketers are using White Hat SEO practices: These techniques follow Search Engine guidelines and are performed with high ethical standards. Also known as ethical SEO.

So the next time you and your Digital Marketing Company Internet marketer are talking over your current stats and planning for the future, keep an ear out for these terms and don’t ever be afraid to ask questions. Search Engine Marketing is an exciting and fast-paced industry, and you don’t want to be left sitting on the side of the information highway.

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