The increased ubiquity of digital devices and the internet has changed many aspects of our lives. With social media, our daily social interactions have changed drastically from what they used to be. Since social media was built to replicate the real model of social life, it has had a tremendous impact on the fabric of our society.
Online retail can be put in the same category. Brands such as Amazon and eBay were created to replicate the experience of real-life shopping. Its impact, like that of social media, has been far-reaching in terms of shaping consumer habits.
E-commerce marketing has become an integral part of digital marketing just as social media is. Since e-commerce is a route to direct conversions and sales, it represents a highly target-oriented nature of digital marketing. Even in the digital marketing industry itself, there is a growing shift amongst professionals to e-commerce marketing as the slow realization of the field’s endless potential becomes more and more apparent.
This is more noticeable in digital marketing education than anywhere else. From a scrappy online YouTube tutorial to a top-rated digital marketing training in Delhi, the emphasis towards online retail has grown many folds.
In his article, we will discuss how inbound marketing can be used to power e-commerce marketing.
Content Driving Sales
Walking into any field of digital marketing, there is a good chance that content has a large role to play in its success. E-commerce marketing is no different. Many top-rated blogs and websites make a lot of money purely on the basis of affiliate sales to online retail stores, thereby confirming the ability of content driving online sales.
With the right content narrative, any marketing goal can be met. For small brands in e-commerce marketing which do not have the resources to spend on paid ad campaigns, content is crucial to power an inbound marketing campaign.
Content lies at the heart of most inbound marketing measures. Depending on the type of online retail store in question, marketers have to figure out in which form would an inbound marketing campaign have maximum impact. This would also depend upon who the target audience for the product being promoted is. Once all such factors are considered, the right content strategy and channel can be identified to deploy inbound marketing campaign.
While big online retail brands do not require a lot of engagement on social media to drive their revenues, small brands need to take advantage of every customer they can reach the limited resources at their disposal. Social media at the very least solves the problem of reach and allows marketers to reach a targeted segment of the audience with great accuracy.
A platform like Instagram, for instance, can be used to maximize the far-reaching potential of social media. Many startups in the clothing industry found it difficult to break through the constraints of typical marketing until they took advantage of an image-centric social media channel like Instagram. Some of the many rising companies in the fashion clothing industry are rising in size and stature through the tremendous reach of Instagram.
Instagram is highly lucrative for brands in fields such as clothing, accessories, footwear, and so on. Other platforms afford marketers the freedom to successfully promote other kinds of products. For app promotion, Twitter and Facebook are better and deliver better conversion percentages. This data has to be taken into consideration while running a social media marketing campaign with an emphasis on inbound marketing.