Grofers – Business Model and strategies


Grofers, an online grocery store, founded by Mr. Saurabh Kumar and Mr. Albinder Dhindsa in 2013. The headquarters of Grofers is at Gurugram (previously Gurgaon). It is one of the emerging online grocery stores in India and has raised more than 500 million from investors. The top investors are SoftBank, Tiger Global and Sequoia capital.

Working Structure of Grofers

Customers of Grofers have to make an order through their phone and then Grofers delivery person collects it from the warehouse and delivers it to the customer doorstep. Currently, Grofers is available in 18 cities in India. They are Delhi, Gurugram, Mumbai, Bengaluru, Kolkata, Noida, Pune, Ahmedabad, Chennai, Hyderabad, Jaipur, Lucknow, Ghaziabad, Kochi, Faridabad, Madurai, Bhubaneshwar, and Kanpur.

Business Model of Grofers- Words by its founders

all about grofers


What is Grofers?

You must have heard a lot about e-commerce, but Grofers is m-commerce where you can order your household groceries from your mobile phone. You can shop from whichever store you used to do but you do not need to go to that store. All the ordered items will be delivered within 90 minutes from the time it is ordered. There is also an option of scheduling the delivery time which gives customers more convenience.

What is Grofers Story?

Grofers was started to solve a problem which everyone faces daily. After coming from the office, every day I had to go to my nearby grocery or vegetable store which was very hectic for me. This gave me an idea to solve this problem and this is how Grofers came to life.

How Grofers is different from other online grocery shops?

Grofers is focused on customer satisfaction and it’s the main thing that differs Grofers from other players in this category. Delivering on time and good quality products have made our customers loyal to us. Not the least, the availability of a number of different products in our product categories has also led a lot of impact on this.

What is the Technology Used by Grofers?

Grofers do not use third party for its technology management. It has its own internal team which manages all the technological needs grofers need. A lot of robust platforms have been made for grofers operations management by which it is on the path of growth.

Number of orders that grofers get in a single day

Grofers gets more than 2000 orders per day.

What are the biggest hurdle Grofers still facing?

The biggest hurdle is in empowering the merchant with the technology. Our grocery market has not changed from decades and that’s why Grofers is facing a lot of difficulties.

How Grofers is being marketed for being the first preference for everyone in this market?

Grofers only belives in customer satisfaction. So, we are only focusing on delivering best service to our customers. We think there is no marketing better than “Word of Mouth”.

Wrapping it Up:-

It’s good to hear that Grofers is believing in “Word of Mouth” approach and their main focus is on customer satisfaction. But there is yet another competitor, Big Basket, which still have 73% of the online grocery market. In spite of this, Big basket has several ways to attract their customers like discounts on certain debit and credit cards, Sign up bonus and big basket referral code, by gives referral credits to their wallet from where they can purchase whatever they want.

All this shows that Grofers is still a lot behind its competitors but we hope its growth will be seen soon as still more than 90% of the Indian population is untouched in this category.

Grofers Grocery Offer Today

keshav krishnan
written by: keshav krishnan
I am a blogger, I am passionate about entrepreneurship, startups and the web in general. I worked in several web agencies and I am now an independent web marketing consultant. I am a lot passionate about writing keeping in mind what the modern genre follows. I create attractive content pieces for particular businesses and help them grow their niche.
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