Your SEO strategy plays a big role in bringing success to your business by creating more traffic to your website. And if so many people are visiting your site, some of them may become your clients. But then you need to fine tune your SEO strategy for the best results. So let’s find out what are the different elements of a good SEO strategy that makes you an absolute winner.
Make a list of topics
Keywords are important for SEO, but they are no longer the only factor to achieve organic growth. In fact, the first step should be to make a list of topics you’d like your content to address. In the beginning, compile a list of about 10 words and terms that are directly related with your product or service.
Find a suitable SEO tool such as Google’s Keyword Tool, GrowthBar, or SEMRush Ahrefs to research these words, identify their search volume, and decide about variations that make sense for your business.
So, you are indirectly associating these topics with popular short-tail keywords without dedicating individual blog posts to these keywords. For example, if you are in the business of running a new social media platform called CoNnEcTd, and trying to rank for “guaranteed match” that receives 70,000 searches per month.
This short-tail keyword can represent the comprehensive topic for creating their content, but the business may also need a series of related keywords to include in their content. Therefore, they could opt for keywords such as “social media lifestyle” or “dating without waiting,” to achieve additional rankings for the overall keyword of social media platform.
Make a list of long-tail keywords
At this point, you will begin optimizing your pages for specific keywords, and for each pillar you have identified, use your keyword tool to search for five to 10 long-tail keywords that align closer with the original topic keyword.
We normally create content about SEO, but it’s not easy to get good rank on Google for such a popular topic with this acronym alone. Besides, it’s also risky competing with our content by creating multiple pages that are all targeting the same keyword, and potentially the same SERPs.
Hence, it’s better if we create content on conducting keyword research, optimizing images for search engines, creating an SEO strategy, and other related topics within the SEO circle.
Build pages for every topic
Talking of websites and ranking in search engines, it will be next to impossible to get one page to rank for a handful of keywords. But, this is where the theory becomes the reality. So begin using the pillar topics you thought of to create a page or post that gives a high-level overview of the topic using the long-tail keywords.
Such pillar pages are essentially a table of contents, where you’re giving a description of the main topic, and telling readers on subtopics you’ll describe in other posts.
Eventually, the number of topics for which you create pillar pages should complement with your business needs, like the number of products and services you have.
This will make it comparatively easier for your prospective customers to find you in search engines irrespective of which keywords they use.
Set up your blog page
Blogging can be one of the most effective ways to rank for keywords and engage with your website’s users. Essentially every blog post is a new web page in itself, and also an opportunity to rank higher in the SERPs. If your business does not have a blog, consider creating one.
Things that you need to watch out for is to avoid using your long-tail keyword more than three or four times throughout the page since Google doesn’t consider exact keyword matches as it did earlier.
In fact, multiple keywords use in a blog can be a red flag to search engines that you are trying keyword stuffing to gain rankings, and Google may penalize you for this.