Setting your goals for digital marketing is the first step in any digital marketing campaign. Without them, you have no ability to focus and direct your work. You will not know whether the campaign was successful or not and you have no way of calculating the return on an investment property. However explicit digital marketing objectives are few and far between. How often do you hear someone say that you need more visitors on his website or more social media followers? Or do I need to sell more? I hear this every time I...
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